Why Coaching?

Coaching versus Counseling

Coaching utilization is increasing because it is a cost effective means of achieving phenomenal results for teams and businesses. Organizations are asking can we afford not to use coaches?

 

There is increasing evidence that coaching is one of the most powerful ways of developing people and adding to bottom line business performance. A study of Fortune 1000 companies using coaching showed these percentages of executives reported the following benefits from the coaching they received:

 

  • An increase in productivity (by 53%)

  • Increased customer service (by 39%)

  • Increased retention of senior people (by 32%)

  • Reduction in costs (by 23%)

  • Increased bottom line profitability (by 22%)

 

The same survey reported that the individuals who received coaching saw improvement in:

 

  • Working relationships with their direct reports

  • Working relationships with their manager

  • Team-building

  • Reduction in conflict

  • Business Relationships with clients

(Source: Manchester Review, 2001, Vol. 6, 1; and Executive Coaching - With Returns A CFO Could Love, Fortune Magazine February 19, 2001)